So, when is the right time to post on Instagram? Unfortunately, there is no easy answer. The Best Time to Post On Instagram On Average Posting at the right time is a bit like rolling a snowball down a hill - post at the right time and more people see your content and engage with it, which means even more people see your post and engage with your content. The time you post is particularly important because the algorithm gives a slight preference to fresh content and content with high engagement rates. This means Instagram determines what type of content each person is most likely to be interested in and shows them more of that type of content. Why does the time you post matter? Instagram users used to see every post, but in 2016 they switched to an algorithm-based feed. If you want to reach 1 billion Instagram users, you need to have a solid Instagram strategy–which includes figuring out the best time of the day to post to Instagram. According to Instagram, more than 25 million businesses use the photo-sharing platform to build relationships with their audience, promote their businesses, and even make sales. If you use Instagram for your business, you are in good company.
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